REQ12307 Senior Manager, Digital Marketing & E-Commerce (Open)

I.    Experience

1. The ideal candidate will possess at least 8 years of experience within a digital marketing team for an active, engaged brand.
2. Previous experience of working in a similar role is essential.

II.    Education

1. Bachelor's degree in Marketing/ PR/ Communications/ Journalism, preferred but not required, or equivalent work experience in managing a digital marketing team.

III.    Skills / Competencies

1.    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
2.    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
3.     Experience in optimizing landing pages and user funnels
4.    Detailed understanding of SEO, SEM, social media, search rankings, mobile and Web analytics
5.    Experience with A/B and multivariate experiments
6.    Solid knowledge of website analytics tools ie. Google Analytics
7.    High degree of knowledge around the principles of integrated digital marketing
8.    Ability to drive and manage multiple projects working with cross-functional teams
9.    Proven execution, problem-solving and verbal/written communication skills
10.  Superior verbal/written communication skills; ability to interact with senior leaders on a regular basis

11.  Collaborative team player able to work well in a diverse team with different opinions and ideas
12. Working understanding of MS Office Suite (Word, Excel, PowerPoint), Adobe  Reader / Acrobat, and Visio.