About the Role

We are seeking a results-driven Senior Digital Marketing Manager to lead and optimize Doppel’s digital presence. This role is perfect for a seasoned marketer with a passion for website management, data-driven strategies, and leveraging cutting-edge digital marketing tools. As a Senior Digital Marketing Manager, you will play a key role in enhancing our website, driving paid advertising efforts, optimizing SEO performance, and tracking the metrics that matter.

Key Responsibilities:

• Website Management:

  • Own and manage Doppel’s website using Webflow, ensuring seamless user experiences and brand consistency.
  • Collaborate with internal teams for website updates, enhancements, and troubleshooting.
  • Monitor and improve website performance, including speed, responsiveness, and overall functionality.

  • SEO Optimization:

  • Develop and execute a robust SEO strategy to increase organic traffic and improve search engine rankings.

  • Manage relationships with SEO agencies, ensuring alignment with Doppel’s goals and delivering measurable results.
  • Conduct keyword research, on-page and off-page optimization, and technical SEO improvements.

  • Paid Advertising:

  • Strategize, execute, and optimize paid ad campaigns across platforms like Google Ads and LinkedIn

  • Monitor and analyze performance to maximize ROI, adjusting strategies based on campaign results.

  • Analytics & KPI Tracking:

  • Define and track key performance indicators (KPIs) to measure the success of digital marketing efforts.

  • Use tools like Google Analytics, Google Tag Manager, and SEMRush analytics to generate actionable insights.
  • Create detailed reports to inform stakeholders of campaign progress and areas for improvement.

  • Social Media Management:

  • Develop and implement social media strategies to enhance brand awareness and engagement across platforms such as X and LinkedIn.

  • Create and curate compelling content that aligns with Doppel’s voice and brand identity.
  • Monitor social media metrics, analyze performance, and adjust strategies to optimize engagement and growth.

  • Cross-Functional Collaboration:

  • Partner with content, design, and product teams to align marketing strategies with overall business objectives.

  • Coordinate with external agencies and freelancers to scale marketing efforts efficiently.

Qualifications:

• 5+ years of experience in digital marketing, with a strong focus on website management and SEO.
• Proficiency in Webflow.
• Proven expertise in paid advertising platforms (Google Ads, LinkedIn, etc.) and SEO tools (SEMRush, Ahrefs, etc.).
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, and other reporting tools.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Exceptional communication and collaboration skills.

About us

Doppel is the leading solution in modern digital risk protection for trusted brands. Our state-of-the-art AI scans over 10 million entities daily across the web, dark web, social media, and app stores, offering unparalleled breadth in detecting digital threats, including piracy, counterfeiting, phishing scams, executive impersonators, and more. Seamless integrations with domain registrars, web hosts, browsers, social media platforms, and digital marketplaces power real-time, continuous, and automated protection, making Doppel the best defense for trusted brands, from startups to Fortune 500 companies.