Product Marketing Specialist

Kira Systems

This job listing expired on May 5, 2021, 6:14 p.m.
Location: Toronto
Employment Type: Full-time
We’re Kira Systems. We’ve built machine learning software that enlightens the world’s enterprises by enabling them to truly know what’s in their contracts and documents. We’re bold in our decision making, clear on our mission and – most importantly – passionate about pairing the power of human know-how with a powerful product. 

We’ve got an HQ in Toronto, but we’re a global workforce. From building trusted partnerships with our clients to delivering an employee experience that is second to none, our people are at the center of all that we do. 

Reporting to the Head of Marketing; theProduct Marketing Specialist will define, plan and communicate Kira’s market segmentation, product messaging & positioning, go-to-market strategy, competitive and marketplace analysis, and support sales enablement initiatives. The Product Marketing team leads essential cross-functional communication between marketing, sales and product teams, and provides strategic direction and recommendations to these teams. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time. Our market is rapidly changing and growing, and our strategy will be continually evolving; to be successful, you will need to be able to constantly re-evaluate and provide cross functional teams with positioning required to inform marketing campaigns, sales enablement assets across multiple verticals. 

You’re highly organized and have a keen eye for detail, ensuring a high standard of quality in everything you do. You’re flexible and thrive in a fast-paced, team environment and managing multiple projects at a time. You demonstrate excellent communication skills and are able to support cross functional initiatives.

What You Will Be Doing

  • Analyze market trends, competitive intelligence and qualitative & quantitative research data, to establish insights that drive market/product requirements.
  • Interact with customers and prospective customers to understand their business needs and objectives.
  • Master the key capabilities, differentiators, benefits and use cases of our products to create and execute segmentation, messaging & positioning and go-to-market strategies for newly developed products & features.
  • Prepare and deliver sales enablement resources and training materials to carrying out educational sessions in person and online.
  • Collaborate with Product Management, Marketing and Sales teams with the end goal of driving customer acquisition, adoption and retention through impactful product-led programs, campaigns and sales enablement initiatives.

What You Bring

  • 2-4 years of experience in B2B SaaS product marketing.
  • Ability to distill complex inputs into actionable plans.
  • Instinctively data-driven; able to select appropriate metrics, and then measure and manage to them.
  • Strong communication and copywriting skills.
  • Demonstrated ability to craft strategic go to market plans and work with internal stakeholders on development through to execution
  • Experience developing internal training and enablement projects: toolkit materials, in-person training sessions, talk tracks, objection handles, FAQs, retention tests, demonstrations etc.
  • Strong ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross-functional team environment.
  • High-energy, entrepreneurial individual with strong business acumen and end-to-end project ownership.

Nice to Have

  • Familiar with business software in BPM, ERP, CRM, contract management, or related fields. Comfortable with and able to understand technical topics. Experience with API driven products is a plus.
  • Experience and success driving growth through product-led customer acquisition strategies.
Why join Kira Systems? 

Team. Our team is filled with smart, curious, independent, self-motivated people. Together, we make up a culture that values diversity of thought, creative thinking and fun.
Personal Development. We work on challenging problems. It’s hard – in a good way. We also believe in the power of learning. In addition to regular Lunch and Learns and internal learning opportunities, we provide all ‘Kirans’ with an annual learning budget. 
We <3 remote work. We have a number of fully remote team members around the world. Additionally, our Toronto-based Kirans have the flexibility to work from home when needed.
Flexible vacation policy? Check. We know how important it is to take time to recharge. Our flexible vacation policy allows you to take the time you need. 
We are award-winning! We've recently been named Canada's 3rd Best Workplaces for Companies with 100-999 Employees by Great Place to Work Canada and one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital.
Lots of benefits and perks. We’ve got your back. Literally. Got a knot in your back? We have a comprehensive health and benefits plan for you and your family. 

Kira Systems believes that at the foundation of our success are the people who work here. We are an equal opportunity employer and believe our diversity is a driver of success at our company. Any race, religion, colour, national origin, gender, sexual orientation or identity, age, marital status, veteran status, or disability status are welcome here. Accommodations are available on request for all aspects of the selection process.

Please be aware that due to the nature of our business all successful candidates must clear a background check before beginning employment.

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