Product Marketing Manager - Wearables, Reality Labs In-Market Conversion

Product Marketing Manager - Wearables, Reality Labs In-Market Conversion

Los Angeles, CA • Seattle, WA • Burlingame, CA • New York, NY+ 3 more
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At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.

The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.

It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta Smart Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing Manager who can help accelerate conversion across the funnel. You will be responsible for closely monitoring performance across multiple channels, partnering across sales and marketing to identify areas of opportunity to improve conversion, and improving customer education and experiences while shopping to increase their motivation to purchase. As part of the In-Market PMM Team, you’ll be working in service of unlocking the next phase of wearables technology adoption worldwide.

Product Marketing Manager - Wearables, Reality Labs In-Market Conversion Responsibilities

• Identify new opportunities that increase conversion through the customer acquisition funnel globally, throughout retail, ecommerce, and partner-lead experiences.

• Partner with sales, marketing, and external partners to deliver programs that improve customer experience in the shopping experience, and ultimately increase conversion to sale.

• Improve customer education and experience in the funnel, and introduce new experiences that motivate customers to understand and purchase.

• Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, and market expansion.

Minimum Qualifications

• 10+ years experience in product marketing or growth initiatives.

• Experience establishing strategy and bringing it to life through execution, as well as leading projects that are new for the organization.

• Experience synthesizing qualitative and quantitative insights and creating insight and consumer-led global briefs.

• Experience partnering with sales, marketing, and external partner teams to deliver high impact campaigns through production and execution.

• Experience working with cross functional, matrixed teams with high degrees of ambiguity.

• Experience working in global marketing with hardware or physical products.

• Experience working across a diverse set of sales distribution channels including online, brick and mortar and partner-led.

• Effective communication skills and experience creating documents and presentations.

• Experience with consumer tech or CPG brands.

• BA/BS degree.

Preferred Qualifications

• Experience driving sales and business growth.

• Experience with Consumer Electronics hardware, partnerships, and channel execution.

• Experience managing across a portfolio of products from leading initiatives that work across a multi-product portfolio and on any one product.

• Experience leading teams to drive initiatives that have not been done before including setting goals, communicating a vision, influencing stakeholders, and facilitating cross-functional alignment through execution, measurement and performance assessment.

• 10+ years experience in product marketing and/or technology.

• MS/MBA degree or equivalent experience.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected].