Location(s):

India

City/Cities:

Kolkata

Travel Required:

51% - 75%

Relocation Provided:

Yes

Job Posting End Date:

January 1, 2025

Shift:

Job Description Summary:

Location - Guwahati, Assam/ Kolkata/ Ranchi

Role Overview 

The Coca-Cola Company is seeking a strategic and results-driven Franchise Director to lead and drive the performance of our franchise operations. The successful candidate will be responsible for managing relationships with bottling partners, ensuring alignment with TCCC’s business objectives, and driving sustainable growth within the franchise territory. This role requires strong leadership skills, a deep understanding of the consumer packaged goods (CPG) industry, and the ability to execute strategic initiatives that enhance market penetration and brand equity.

The Director, Franchise – NER-JKD, will lead the Company operations to ensure the region achieves its objectives and captures all opportunities for profitable growth, focusing on both short-term and long-term results. This role cuts across multiple states in India Developing, namely – North East Region & Jharkhand, contributing to an annual volume of 70 muc (2024). The role will report to Senior Director, Franchise – Central & WB. The role can be based out of Guwahati/ Kolkata or Ranchi. The role holder’s responsibilities will include: 

• Leading the profitable development of volume and value growth of the brands
• Enabling System Partners and Company associates on strategic initiatives & execution in marketing, finance, commercial, operational, and technical fields.
• Exploring and fully developing the market potential, building benchmark capabilities of the system, and seeking system alignment by providing strategic, marketing, technical, operational, and financial guidance within the territory.

The role is responsible for driving business across the region and will be managing relationships with all the bottling partners. 

What You Will Do for Us: 

1-Franchise Management: 

• Lead and manage franchise operations within the assigned territory, ensuring adherence to TCCC’s standards and business goals.
• Develop and maintain strong relationships with bottling partners, providing strategic guidance and support to drive performance and achieve sales targets.
• Operationalize brand plans, activating new product launches, channel marketing plans and initiatives, brand/price/package strategy and in-store equipment guidance and activation strategy.

2- Lead in-market execution capability enhancement plans ensuring that we have flawless execution of consumer preferred, customer led, sustainable and profitable propositions. 

3-Lead the operational integration of strategic recommendations – build and improve relationships with bottler through integration of in outlet activation and investments with the bottler sales function. 

4-Manage, inspire and develop a team of talented commercial leaders and build relationships across the Region team for functional support – Marketing, Finance, Technical, and Public Affairs & Communication. 

5-Define Commercial Productivity plans for Franchise – short and long range; Define business metric; oversee plan implementation; track & steward performance; define course correction plans. Clearly assess and steward productivity performance across key area – guide/influence CCB ATL DME investment (ROI), Capex, Sales productivity tools, non-working/working ratios overall and across key areas and charter roadmaps of improvement. 

6-Manage effectiveness and efficiency of System Commercial investment and operating expense resources: 

Minimum Qualifications and Requirements:

• 10+ years relevant business experience, among which min. 3-5 years in a Sr. Management role
• Strong Customer/Commercial and/or Operations experience
• Proven track record in delivering System results, dealing with Bottler partners, navigate crisis, turnaround challenging performance, beating competition and developing business capabilities (RGM, RTM, RED, Segmentation, Customers)
• People manager with excellent leadership capability, able to work in a diverse cultural environment, highly efficient communicator and influencer at all levels
• A solid appreciation and openness on leveraging digital capabilities to amplify work product outcomes and elevate KPIs.
• Passionate about integrating culture and capabilities for the future of work.
• Comfortable with a high degree of ambiguity to enable the individual to flex to the needs of key stakeholders to facilitate and adopt the change and culture change.

Core Capabilities Required for Role:

• In depth understanding, knowledge and practical experience in consumer goods business, operations, supply chain and production, finance, sales and people and organization management including blue collar
• Franchise leadership
• General management accountability with P&L responsibility
• Part of significant business/franchise relationship turnaround
• Experience of working in multi-cultural environments
• Team leadership
• Work experience with the relevant bottler (preferred not required)
• Change Management: Prepare, equip, and support individuals to adopt change to drive organizational success.
• Agile mindset with a way of working that empowers the system to collaborate to deliver valuable business results.
• Strategic Priority Management: Adapt existing solutions to address emerging business opportunities.
• Design Solutions: Strategic ability to address business problems and opportunities, in alignment with strategic priorities.
• Data Driven Storytelling – Written & Oral: Creative way of consolidating data, analyzing for insight, and translating into a clear and compelling story.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.