Demand Generation Specialist

Kira Systems

This job listing expired on May 26, 2021, 6:15 p.m.
Location: Toronto or Remote Canada
Employment Type: Full-time
We’re Kira Systems. We’ve built machine learning software that enlightens the world’s enterprises by enabling them to truly know what’s in their contracts and documents. We’re deliberate in our decision making, clear on our mission and – most importantly – passionate about pairing the power of human know-how with a powerful product. 

We’ve got an HQ in Toronto, but we’re a global workforce. From building trusted partnerships with our clients to delivering an employee experience that is second to none, our people are at the center of all that we do. 

Kira Systems is looking for a Demand Generation Specialist who will be responsible for executing multi-touch campaigns to drive revenue opportunities across the entire customer lifecycle. This individual will be responsible for executing key plays  from the outbound campaign calendar which encompasses webinars, email, paid media, events, direct mail as well as new growth channels to support the business’ pipeline and revenue goals. The position reports to the Global Demand Generation & Marketing Operations Lead. 

What you will be doing

  • Develop, implement and manage integrated campaigns and programs, including email, paid media, social, events, SEO/SEM, webinars, retargeting, and content syndication.
  • Drive opportunities for our revenue teams across the entire customer lifecycle with a particular emphasis on driving awareness and engagement in target accounts. 
  • Collaborate with a wide range of internal partners (Product Marketing, Content Marketing, Operations & Analytics, Revenue, Revenue Enablement) to develop, deliver and optimize Kira’s go to market strategies. 
  • Forecast, measure, analyze, and report on the impact of demand generation on sales pipeline, revenue, and sales cycle.
  • Conduct A/B tests across channels to continuously optimize campaign and channel performance.
  • Work closely with Marketing Operations team to improve data quality, reporting, and segmentation
  • Deliver compelling value propositions for each stage of the buyer journey, creating an engaging customer experience with bottom-line result.
  • Partner with Revenue teams to enable effective demand generation campaign execution.
  • Stay up to date and advise Marketing teams of new growth channels and opportunities.

What you bring (Don't worry if you don't have all the experience - we are really looking for capability)

  • 2-3 years of experience and proven track record of success in outbound demand generation in the Enterprise/SaaS space. 
  • Knowledge and experience with Account-Based Marketing (ABM) strategies and programs.
  • Experience managing cross-channel campaigns (paid media, direct mail, events, experiential, etc), target account engagement, pipeline opportunities and new customer wins. 
  • Email copy writing and editing skills, and experience collaborating with graphic designers and content writers.
  • Comfortable analyzing data and leveraging it to inform day to day decision making. 
  • Hands-on Salesforce and Pardot experience.
  • A self-starter who is comfortable strategizing, executing and guiding the execution of both direct reports and cross-functional teams. 
During the process you will be meeting with these people:

Initial conversation
Joe Kim, Director of Talent Acquisition (he/him): Joe Kim joined Kira Systems in 2017 as the Director of Talent Acquisition and has helped lead the transformation of the company's strategy for finding and attracting the most diverse world-class talent. During his time at Kira Systems, he has led growth efforts to scale the company by more than 500%.
Please be advised: I'll be going on vacation during the week of May 24 and will be returning June 1. I will get back to you within 3 business days of my return. Thanks in advance!

On the Marketing team
Andy Kim, Global Demand Generation & Marketing Operations Lead (he/him). Also, no relation to Joe Kim lol: Andy Kim joined Kira Systems in 2015 as the Marketing Coordinator and is now leading Global Demand Generation & Marketing Operations at the organization.

John Lute, Senior Director Marketing (he/him): John Lute joined Kira Systems in 2019 as their Head of Brand & Communications. In early 2021, John assumed Marketing leadership. John has over 20 years experience as a Marketer with global agencies, large enterprise and high-growth scale-ups.

You will also have the opportunity to meet other Kirans from different departments and one of our Founders, Noah Waisberg.

Why join Kira Systems? 

Team. Our team is filled with smart, curious, independent, self-motivated people. Together, we make up a culture that values diversity of thought, creative thinking and fun.
Personal Development. We work on challenging problems. It’s hard – in a good way. We also believe in the power of learning. In addition to regular Lunch and Learns and internal learning opportunities, we provide all ‘Kirans’ with an annual learning budget. 
We <3 remote work. We have a number of fully remote team members around the world. Additionally, our Toronto-based Kirans have the flexibility to work from home when needed.
Flexible vacation policy? Check. We know how important it is to take time to recharge. Our flexible vacation policy allows you to take the time you need. 
We are award-winning! We've recently been named Canada's 3rd Best Workplaces for Companies with 100-999 Employees by Great Place to Work Canada and one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital.
Lots of benefits and perks. We’ve got your back. Literally. Got a knot in your back? We have a comprehensive health and benefits plan for you and your family. 

Kira Systems believes that at the foundation of our success are the people who work here. We are an equal opportunity employer and believe our diversity is a driver of success at our company. Any race, religion, colour, national origin, gender, sexual orientation or identity, age, marital status, veteran status, or disability status are welcome here. Accommodations are available on request for all aspects of the selection process.

Please be aware that due to the nature of our business all successful candidates must clear a background check before beginning employment.

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