Content Marketing Manager


This job listing expired on Aug. 22, 2022, 12:39 a.m.
Location: Toronto, ON
Employment Type: Full Time
About Fiix
Fiix is on a mission to build better maintenance teams by connecting customers to the tools, resources, and technology they need to join the future of maintenance. We help our customers drive better business outcomes with easy-to-use, AI-driven maintenance software, an open ecosystem, pre-built integrations and the industry expertise they need for maintenance success. There are over 3000 maintenance teams in 100+ countries using Fiix to improve communication, asset health, and even sustainability. 
Creating positive social impact is baked into our company DNA, and as one of Canada’s fastest-growing companies and Best Workplaces, we’re transforming an industry and doing it the right way. 

About the team
Our Fiixers are the key to our success. Our team is made up of professionals who bring together a variety of experiences, backgrounds and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work. 

As a Fiixer, you will work in a caring and collaborative culture, alongside people who are passionate and purpose-driven. You’ll have the support and resources you need to grow, achieve your professional goals and develop your career for the future.

In our fast-paced, high-growth environment, you’ll have the opportunity to work on challenging projects, develop your expertise and pursue leadership, within and outside of your role. Plus, as a BCorp certified organization, there are tons of opportunities to make an impact! Take paid time off to volunteer in your community, start up a new committee, join an employee resource group, or mentor other Fiixers. Best of all, you’ll have the flexibility to work remotely or come and experience our awesome office. No matter where you’re working from, we’re committed to ensuring that the Fiixer experience is best in class! 

You’ll own Fiix’s editorial calendar across all channels and areas of the business with the goal of driving long-term demand for the company and making our content the most trusted in the industry.

1. Drive long-term demand and customer acquisition by creating and promoting the most relevant, useful, and engaging content in the industry
2. Power customer adoption, success, and expansion with content that supports and enables Fiix customers
3. Expand Fiix’s content to new formats, topics, and channels while maintaining quality and consistency
4. Identify ways to repurpose existing content to scale Fiix’s content program quickly and efficiently

What you will do:

  • Create content for Fiix’s editorial calendar: This includes developing blog posts, ebooks, case studies, podcasts, video scripts, and campaign materials. You’ll also manage relationships with freelancers and other content contributors while assisting in the design, publication, and promotion of content.
  • Create customer marketing content: You’ll be responsible for creating or assisting in the creation of content that supports the customer marketing team, including posts for our user community, promotional material for events, articles, and more.
  • Create content for the Fiix newsletter and brand-focused email marketing: This includes creating monthly newsletter content, growing Fiix’s subscriber base, and developing content for our highly engaged subscribers.
  • Manage Fiix’s social media channels: You’ll be in charge of creating organic and paid content to engage and grow Fiix’s social audience.

What we’re looking for:

  • Post secondary or equivalent experience
  • Is an expert writer (bonus points if you have experience writing for B2B audiences)
  • Can distill complex ideas into stories, scripts, templates, and other content
  • Has experience creating different types of content, including short and long-form written content, social media posts, video, and audio
  • Has experience measuring the impact of content
  • Has experience managing freelancers, agencies, and external content contributors
  • Has experience with interviewing internal and external SMEs
  • Has experience in or writing about maintenance, manufacturing, or asset management
What you can expect in your first six months in this role:

Days 1-30
You’ll spend your first month learning everything you can about our industry, business, audience, and content program. You’ll read lots and talk to people inside and outside the company to learn what we do, why we do it, and how we talk about it. It’s your chance to soak up knowledge so you can hit the ground running and bring fresh eyes (and ideas) to the team.

Days 30-90
It’s time to start creating! Over the next two months, you’ll take part in every aspect of content creation, from building briefs to writing blogs, making newsletters, and posting to social media. You’ll slowly take on projects to produce content, support other teams, and manage content contributors and stakeholders. This is your chance to get used to the tone, voice, and brand of Fiix’s content and learn about all the inputs that go into creating content at Fiix.

Days 90-180
You’ll start to take over the planning and expansion of content. You’ll pitch content to support campaigns, develop editorial calendars, scale content to new platforms, and establish new relationships with content contributors. You’ll also begin measuring and reporting on the impact of content. This is your chance to flash your creative chops and break new ground for the content program.

Days 180+
After six months, you’ll be ready to help define the long-term vision of content at Fiix and start executing this plan. You’ll be in charge of using insight from multiple stakeholders and content performance metrics to optimize content assets and processes while developing new ones. This is your chance to shape content at Fiix and bolster its impact across the organization.

Equity Statement

At Fiix, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

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